How to actually drive sales through your Share & Save link
The calculator above shows your potential savings, but you only capture them if buyers actually arrive at Etsy through your link. The savings are zero if you have 10,000 Instagram followers and never share your Share & Save URL.
Five practical places to put your link:
- Instagram bio. Replace your generic Etsy shop link with the Share & Save version. Every profile click counts.
- Email newsletter footer. If you have a list, your repeat-buyer traffic is your highest-value Share & Save volume.
- Business cards and physical market signage. A QR code linking to your Share & Save URL costs nothing to print.
- Your own website. If you have a personal site, blog, or portfolio linking to your Etsy shop, swap the URL.
- Direct messages. Any time a buyer asks for your shop URL, send the Share & Save version.
The eRank connection
The compounding move is to combine Share & Save with smarter listing optimization. eRank is an Etsy SEO and keyword research tool that shows which of your listings have the highest organic search potential, so you can focus your Share & Save promotion on listings that are already converting well organically. Driving your own audience to a listing that's also ranking organically compounds both revenue streams while saving 4% on every self-referred sale.
The eRank link above is an affiliate link. If you sign up through it, we may earn a small commission at no additional cost to you. See our full affiliate disclosure. eRank is recommended because it is the most established Etsy SEO tool, not because of the commission.
Common questions
How does the Etsy Share & Save program save me money?
Etsy gives every seller a unique referral link. When a buyer arrives through that link and purchases within 30 days, Etsy rebates 4% off the transaction fee on that order. The effective transaction fee drops from 6.5% to 2.5% on self-referred sales.
How much can I realistically save with Share & Save?
Savings depend on monthly sales volume and what percentage of sales come through your own audience versus Etsy search. A seller doing $5,000 a month in total sales with 30% coming through their Share & Save link saves about $60 a month or $720 a year. A seller doing $10,000 a month at 50% self-referred saves about $200 a month or $2,400 a year.
What counts as a Share & Save sale?
Any sale where the buyer clicked your personal Share & Save link and completed a purchase within 30 days. Sales from Etsy's internal search, Offsite Ads, or organic discovery do not qualify, only sales where you sent the buyer to Etsy through your tracking link.
Where do I find my Share & Save link?
Log into Etsy, go to Shop Manager, then Marketing, then Share & Save. Your personalized link appears at the top of the page. You can also generate shortened versions for individual listings.